Top 3 Reasons Your Photo Booth Biz Needs A Promo Video
With a purported 30,000+ photo booth operators around the USA and Canada your potential clients are overwhelmed with choice and are looking for anything to help them make their decision easier. On the flipside you as a photo booth business owner are always looking for that edge to tip the scale a little back in your favor. After all it's the little things collectively done better that increase your conversion rate and positively impact your bottom line by getting more photo booth rental bookings.
Before I go any further I want to preface this by I telling you that if you make a promo video your revenue isn't going to double or anything that drastic but what I do know is that using promo videos effectively is one of a no. of tactics you absolutely should be incorporating into your marketing stream. Here are the top 3 reasons why your photo booth biz needs a promo video:
- Videos Talk Louder Than Words
- Gives An SEO And Social Media Boost
- It's A Point Of Difference From Your Competitors
1. Videos Talk Louder Than Words
We all live in a digital age and are constantly bombarded with written content which makes cutting through to your target market via your website increasingly harder. I mean no one wants to read blocks and blocks of text especially sales talk! do you?. Even if your potential clients do read your self appraising words they are likely to be taken with not much more than a grain of salt. However a short video especially ones that contains footage from a real event coupled with engaging text cuts through to those same potential clients. The reason being that they are entertained and engaged and if targeted correctly can clearly identify with the people in the footage. Already you are having an emotional connection with them and getting your business well on the way to being one they could seriously see themselves booking.
Additionally due to normally never seeing you or your booths in action many clients are concerned that the booth or attendant they receive might be a dud which is even more reason to have genuine footage in the form of a promo video.
Example Promo Video - Target Market Weddings
2. Gives An SEO and Social Media Boost
Google is constantly updating their algorithms and the way in which they place value on a websites relevancy to anyone who uses their search. In recent years Google has placed an additional weighting on video content. According to Think With Google more than 98% of 18 -34yrs old use video content as part of researching. So what that means is if you want to get your brand more likely to be considered by one of the biggest sectors of the photo booth hiring market you need to have a video they can watch about you which in turn boosts the way Google ranks you and is more likely to put you in front of these people in the first place for consideration.
Content is King and hopefully by now you're seeing that for yourself and people love to share good content with their family, friends and followers especially via social media. To really maximise this fact you need to make sure you allow your promo to be easily shared. The best way to do this is to host your video on a third party service. The Photobooth Finder uses and recommends YouTube but there are plenty of others to choose from. The beauty of these sites is that their built in social sharing integration makes it so easy for your clients to share your content via a variety of social and direct channels. This is a really good thing for your business for a whole host of reasons (Helps SEO, Drives Traffic and Sales, It's free....)
3. A Point Of Difference From Your Competitors
Despite the three aforementioned reasons most boothers haven't yet cottoned on to creating and using promo videos. Do yourself a favor and check for yourself how many of your competitors have a promo video. I bet it's not many.... If you start now you'll get a head start and you'll absolutely be more likely to be remembered by your potential clients as this will be a way in which they can differentiate you from your local competitors.
Example Promo Video - Target Market Corporate
Convinced yet? If you're about to set of on your video making journey like all things make sure whether you decide to create your own or pay a pro to do it for you that it's executed well to get good results.
Disclaimer: While every caution has been taken to provide readers with most accurate information and honest analysis, please use your discretion before taking any decisions based on the information in this blog. Author will not compensate you in any way whatsoever if you ever happen to suffer a loss/inconvenience/damage because of/while making use of information in this blog.
(Photo Booth Blogger: Justin Jowett)
(Image Credit: MF4 Group via Flickr)
(Video Credit: Chris Wong "Open Booths" Photo Booth Hire Sydney and Melbourne)
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